LOGO & BRANDING

Your branding and company logo design is the face of your business, and as such you need to ensure that you work with professional logo designers. You don’t need to be a designer yourself but by understanding the fundamentals of good logo you can know how to evaluate your own logo designs and have confidence working with your logo designer.

Font

Some of the best logo designs are little more than a business name written in the perfect font. The right font for your logo will clearly evaluate your brand identity, with or without additional graphic elements.

Color

Colors play an important role in how people perceive your brand. They can be emotionally or culturally significant depending on factors including region, age and gender. In most cases what works is to have one or two at most main colors and then have a complementary neutral color.

Layout

Are all the special elements of the logo in balance? The icon, the text of your business name, and any sub text that is used all need to be sized and positioned by your logo designer in a way that makes the final product a unified entity.

Icon

It is true that a well executed custom logo design can take a simple icon from effective to exceptional. However it isn’t always necessary to have an icon and sometimes the most effective icons are very simple. By breaking down the logo design into it’s components, both conceptually and visually, it will put you in a confident mindset to create and recognize a logo that is the perfect representation of your business.

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